Acting CMO · November 2026 · v2 (re-shot to locked voice bible)

Three Mock Interviews. Three Formats. One Founder.

AI-generated rehearsal scaffolds pairing the locked Vol 5 v1.1 Q&A book answers with three real broadcast formats — print-feature sit-down, business television, long-form podcast. v2: re-shot to the founder voice & demeanour bible — warm, softly-spoken south east Queensland accent; Sunshine Coast register; calm cheerful demeanour; quiet authority; eye-crinkle warmth; settled body language. Watch each twice. The first time as a stranger, the second as Matt. Adjustments to the acting CMO before the next call.

⚠️ Confidentiality — read first

These videos use Matt's likeness for Matt's own rehearsal review. No real journalist, no real network, no real podcast is depicted. The interviewers are generic by design — see the briefing document for why.

Do not share these videos with anyone other than the acting CMO and (if engaged) the media coach. Not with Carla. Not with SteerCo. Not with family. The closed loop is the protection.

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Locked voice direction — every video uses this

"Matt speaks with a warm, softly-spoken south east Queensland Australian accent — Sunshine Coast register, slower than Sydney, softer than broad Australian, unhurried, open vowels, low conversational volume. He is calm and cheerful with a warm resting half-smile that reaches his eyes; he lights up subtly when he speaks about working Australians or his family. His body language is settled — hands rest, one small gesture if any, returning to rest, shoulders down, no leaning toward the camera. He pauses a half-beat before answering, and after his key line he allows a small wry smile to land. The man is not selling. The man cares about the person he is speaking to."

Source: docs/marketing/brand_collateral/04_founder_voice_and_demeanour_bible.md — authored on Matt's own direction, Nov 2026.

Rehearsal · 01 · v2

The Print-Feature Sit-Down — The Master Q1 Opener

Format simulated: AFR-BOSS / Saturday Paper / Forbes Australia long-form profile Q&A book ref: Q1 v1.1 master — "What is Flip 360?" (upgraded from v1.0 description-led answer) Pitch letters: 01 (Redrup AFR), 03 (Patten AFR BOSS), 04 (O'Carroll Forbes)

"Flip 360 is the infrastructure underneath a referral economy that's been running on goodwill for fifty years. The referrals you've been making for free, finally pay. Left foot active, right foot passive. Both feet on the ground."

What to watch for

The accent landing. Sunshine Coast register — slower than Sydney, softer than broad. The open Queensland "a" in "passive" / "active" / "Australia" / "ground" lands fuller than a Sydney clip. If it sounds clipped, re-shoot.
"Infrastructure" — the category word. The most important word in the answer. It should land with quiet weight, not with emphasis. Underplay it — the word does its own work.
"For fifty years" — the age weaponisation. Matt's age becomes his strongest credential the moment he says this phrase. Should land matter-of-factly, not boastfully. He has lived long enough to make this observation. Let it sit.
The eye-crinkle on "goodwill for fifty years". The face should soften visibly here — he is thinking of every broker, accountant, tradie he has watched make free referrals. That softening is the campaign's most valuable single facial expression.
The pause after the killer line. Three full seconds. Print journalists write down what comes in those three seconds. What comes is usually the headline.

Rehearsal · 02 · v2

The Business Television Desk Segment

Format simulated: Sky News Business / ABC The Business / Bloomberg Australia Live Q&A book ref: Q2 — "Is this multi-level marketing?" (the hardest question) Pitch letters: 08 (Greenwood Sky), 09 (ABC The Business)

"No recruitment commission, no joining fee, no downline, no token. The database doesn't even have a column for it. We couldn't run a multi-level scheme if we wanted to."

What to watch for

Time-to-answer. Business TV gives you ~25 seconds. If the line ran long, the producer cuts the architectural detail — and the "database doesn't have a column" line is the line that puts a non-technical journalist on the back foot. Don't lose it.
Eye line. Goes to the anchor, not the camera. Camera operators handle the lens. Looking at the lens reads as "selling." Looking at the anchor reads as "explaining."
The nod at the end. Small, confident, not a smile. The universal "and that settles it" gesture. Watch for it.
No defensiveness. If the voice rose, re-do. If the shoulders rose, re-do. If there was a forward lean, re-do — architectural calm is the answer; leaning forward reads as protesting too much.

Rehearsal · 03 · v2

The Long-Form Business Podcast

Format simulated: Equity Mates / Bouris Straight Talk / Sam Henderson / Australian Investors Podcast Q&A book ref: Q8 — "Why you?" Pitch letters: 10 (Equity Mates), 11 (Bouris Straight Talk)

"I've spent twenty-five years inside the referral economy. I've watched it work, I've watched it fail. I'm not a twenty-eight-year-old technologist guessing at the market — I'm the operator who's been making free referrals for two and a half decades and finally got around to building the platform underneath them."

What to watch for

The eye-crinkle on "the referral economy". Matt has specific people in his head when he says this — the broker who refers her client to a conveyancer, the accountant who refers to a financial planner. The camera will pick up the affection in his face. That affection IS the campaign.
The lean. Long-form podcast is the only format where leaning forward toward the host is correct. The body language is conspiratorial — the two of you against a shared problem. Still gentle, still warm — never a startup-founder pitch lean.
The self-aware close. The half-smile at the end of "finally got around to building the platform underneath them". If it came too early, it reads as smug. If it came right at the end, it reads as wry-and-honest. We need the latter. This is the moment the host clips for the social cut.
The pause for the follow-up. Stop talking. Let the host go in. Filling the silence with another sentence burns the host's setup. The pause is the gift.
Sunshine Coast register, not Sydney. Drop the "structured to comply with ASIC, NCCP, APP" phrasing entirely. Plain language only. The accent should be unmistakable Queensland — slower, softer, warmer. If a sentence sounds regulator-written or Sydney-clipped, re-do it.

Engagement instructions

Watch each video twice. First time as a stranger — does this man look credible? Second time as Matt — would I have said it that way?
Two adjustments per video. Anything that feels off-cadence, off-eyeline, off-tone. No more than two. Send to the acting CMO before the next call.
Record yourself answering the same three questions. Front camera on your phone, ~25 seconds for TV, ~60 for the print and podcast formats. The gap between your recording and the rehearsal video is exactly where the media coach will work with you.
Re-watch on the morning of each real interview. Just the one relevant to that format. The body language re-loads in two minutes.
Do not share these videos. Not with Carla. Not with SteerCo. Not with family. The closed loop is the protection.

Acting CMO · Nov 2026 · Standing Order Option 3 active
Cross-referenced to Vol 5 v1.1 · media_qa_book_v1.md · pitch_letters/
Briefing document: docs/marketing/interview_rehearsals/00_INDEX.md