Flip 360 — The Launch Foundation
The complete foundation layer for a category-defining, IPO-track launch. Two films, three strategy documents, one operating manual for the $400,000 USD that turns Flip 360 into the conversation Australia is having about its next Canva-Atlassian-Stripe-scale platform.
How Flip 360 Works
The arc
Aerial of Australian suburbia at golden hour → stressed customer at the kitchen table → frustrated tradie with an unpaid invoice → Matt: "For fifty years, every working Australian has been making free referrals…" → Matt's thesis statements interspersed with app UI, verticals montage, payment notification and Foundation impact → closing manifesto: "We're not the loudest fintech in the room. We're the most useful one."
Where it ships
- Public homepage hero (cosaiflip360.org)
- YouTube master upload + cutdowns
- Investor deck embedded video page
- Press kit asset bundle (publicist distribution)
- LinkedIn native + Meta paid cutdowns
- Vertical landing pages (/launch/broker etc.)
Cutdown plan
- 60s — Matt-thesis-led (no opening aerial)
- 30s — single Matt statement + UI + Foundation close
- 15s — single hook + CTA (paid creative)
- 6s — bumper × 5 variants (each cutdown a single Matt line)
Flip 360 — The Next 36 Months
The arc — 8 acts in 60 seconds
- Cold open — Matt at TSC today, the moment before a decision
- The launch — Matt fronting a major tech-conference stage
- The interview — Matt in a broadcast studio as Flip 360 spokesperson
- The headlines — Series B, expansion, Foundation reaches $10M, ASX listing
- The momentum — Matt walking through Flip 360 HQ, 50,247 specialists onboarded
- The Foundation — community ribbon-cutting, “50% of every dollar”
- The exit — Matt rings the IPO bell, “FLP listed today”
- The close — rooftop sunset, “Flip 360 — The Next 36 Months”
Purpose
Built so Matt and Corrina can feel — not just intellectually agree with — the future PR & Growth Lead role at Flip 360. The reel answers the only question that matters: what does it feel like to leave TSC and become the public face of the company that goes from broker-built wedge to ASX-listed platform?
Distribution
- Matt + Corrina private screening
- Board review meeting
- Investor meetings (with visible disclosure)
- NOT public. Never embedded on cosaiflip360.org public surfaces
- NEVER distributed without the “Synthesised with founder consent” card visible
The $400,000 USD Playbook
Master Strategy
The thesis, the $400K allocation, the funnel, the attribution stack, the 90-day roadmap, the KPI tree, the AI governance clause, the risk register, the decision rights cadence.
Press Kit
The headline release, the founder narrative, the fact sheet, the quote bank, the journalist FAQ, the tier-1 + tier-2 + podcast + trade target list, the embargo discipline.
Paid Media Plan
Channel-by-channel allocation, audience targeting, the 3×3×3 creative testing matrix, UTM convention, attribution stack, landing-page requirements, weekly spend pacing, KPI dashboard.
$400,000 USD allocation at a glance
| Bucket | USD | % |
|---|---|---|
| 🎬 Content & creative production | $60,000 | 15% |
| 📣 Paid media engine (Meta + Google + YT + LinkedIn + TikTok) | $220,000 | 55% |
| 📰 PR & earned media (publicist retainer + wire + training) | $50,000 | 12.5% |
| 🔍 SEO / AEO / content engine | $30,000 | 7.5% |
| 🤝 Creator partnerships | $25,000 | 6.25% |
| 🧪 CRO / landing pages / analytics | $15,000 | 3.75% |
| 🛡️ Strategic reserve (newsjacking, events, viral opportunism) | $30,000 | 7.5% |
| TOTAL | $400,000 | 100% |
🛡️ AI Governance — the three non-negotiables
The synthesised footage in the hero film and the vision reel exists under a board-ratified policy. The policy is stricter than the legal minimum, because at IPO due-diligence every historical creative will be reviewed and we make rules now that let us pass that review.
- Real footage for public PR involving real journalists, real customers, real media logos, real regulators, real partners. Never synthesised. No exceptions.
- Synthesised footage of Matt is permitted in public-facing marketing only with written consent, the "Synthesised with founder consent" disclosure visible in closing frame + on-page metadata + video description, and only when the content is clearly aspirational or illustrative — never staged as documentary.
- The internal vision reel is labelled "CONCEPT FILM — SYNTHESISED WITH FOUNDER CONSENT" on its closing frame, its filename, this viewer page, and every email it appears within. Internal use only.