INTERNAL CAMPAIGN REVIEW — for Mathew Punter only · Not yet released · Pending founder sign-off before any paid spend
Acting CMO · Nov 2026 · Branded campaign quiver v1

Campaign Asset Library

One extended interview, ten paid social ads, ten organic social videos — all shot with Matt wearing the Flip 360 polo (rebranded from TSC), all delivered in his locked Sunshine Coast voice register, all generated against the founder voice & demeanour bible. Review on this page. Approve, request changes, or kill any clip before paid spend goes live.

⚠️ Confidentiality — read first

This is a private review surface. Direct URL only. Not in primary navigation. Page emits noindex, nofollow, noarchive, nosnippet. Sharing the URL gives anyone unfettered access — don’t.

Brand discipline: Matt is wearing the Flip 360 navy polo with the FLIP wordmark + teal dot + 360 + teal smile-curve. Logo is rendered as a chest patch by the AI model from the canonical horizontal logo. If any clip shows an unbranded polo or a corrupted logo — flag and we re-shoot.

What’s in this library

Locked voice direction — every clip uses this verbatim

"Matt speaks with a warm, softly-spoken south east Queensland Australian accent — Sunshine Coast register, slower than Sydney, softer than broad Australian, unhurried, open vowels, low conversational volume. He is calm and cheerful with a warm resting half-smile that reaches his eyes; he lights up subtly when he speaks about working Australians or his family. His body language is settled — hands rest, one small gesture if any, returning to rest, shoulders down, no leaning toward the camera. He pauses a half-beat before answering, and after his key line he allows a small wry smile to land. The man is not selling. The man cares about the person he is speaking to."

Source: docs/marketing/brand_collateral/04_founder_voice_and_demeanour_bible.md

EXTENDED INTERVIEW · v1

The Print-Feature Sit-Down — Full Q&A Flow

Duration: ~96 seconds (12 chained Veo 3.1 clips) Format simulated: AFR-BOSS / Saturday Paper long-form profile Aspect: 16:9 horizontal · 720p

Question · Answer flow

  1. Journalist (Q1): "Matt, in your own words — what is Flip 360?"
  2. Matt: "Flip 360 is the infrastructure underneath a referral economy that’s been running on goodwill for fifty years. Every working Australian already refers — their broker, their accountant, their tradie, their conveyancer…"
  3. Journalist (Q2): "Isn’t this just another multi-level marketing scheme?"
  4. Matt: "No. The model was engineered to fail every multi-level marketing diagnostic. No recruitment commission. No joining fee…"
  5. Journalist (Q3): "Why you, Matt? Why is a Sunshine Coast mortgage broker the right person?"
  6. Matt: "Twenty-five years as a working mortgage broker. I’m not a twenty-eight-year-old technologist…"
  7. Journalist (Q4): "And the Foundation? Tell us about the fifty per cent commitment."
  8. Matt: "Fifty per cent of every dollar Flip 360 makes flows back through a separately registered Foundation…"
  9. Matt (closing): "The fence comes down. The standards stay up."

Watch for: the eye-crinkle on "goodwill for fifty years"; the wry half-smile after the closing line; the settled hands; the half-beat pause between question and answer. If any segment feels off-cadence or off-tone, we re-shoot that segment only — the chained architecture is segment-replaceable.

Download MP4 (~20MB)

Paid social discipline
  • One claim per clip — no compound messaging; the algorithm rewards single-hook creative
  • 9:16 vertical — native to Meta Reels, TikTok, LinkedIn vertical video, YouTube Shorts
  • 8 seconds — within the optimal completion-rate window for paid placement
  • Sequence: 01-03 are top-of-funnel hooks · 04-07 mid-funnel proof · 08-09 brand pillars · 10 conversion CTA
  • Pixel: all conversion attribution should route through cosaiflip360.org with UTM tags utm_source=paid_social + ad-specific utm_content
PAID-01 9:16 8s

Everyone Already Refers

Every working Australian already refers — their broker, their accountant, their tradie. Flip 360 just rewards what you’re already doing.

Suggested placement: Top-of-funnel awareness · Meta / TikTok / LinkedIn paid feed

Download MP4

PAID-02 9:16 8s

50% Foundation Commitment

Fifty per cent of every dollar Flip 360 makes flows back through a separately registered Foundation — not into my pocket.

Suggested placement: Trust / mission · Meta + LinkedIn paid · retargeting

Download MP4

PAID-03 9:16 8s

Not An MLM

No recruitment commission. No joining fee. No down-line. If it looks like multi-level marketing — it isn’t.

Suggested placement: Objection-handling · cold-traffic Meta / TikTok

Download MP4

PAID-04 9:16 8s

Twenty-Five Years

I’ve been a working mortgage broker for twenty-five years. I’m not selling you a dream. I’m building the rails my own clients deserve.

Suggested placement: Founder credibility · LinkedIn paid · broker / accountant lookalikes

Download MP4

PAID-05 9:16 8s

Referrals Worth Something

Your referrals are already worth something. The question is — to whom?

Suggested placement: Hook-led performance ad · TikTok / IG reels

Download MP4

PAID-06 9:16 8s

Infrastructure Positioning

The referral economy in this country runs on goodwill — and has done for fifty years. Flip 360 is the infrastructure underneath it.

Suggested placement: Category-creation · LinkedIn paid · investor-adjacent audiences

Download MP4

PAID-07 9:16 8s

Who It’s For

Mortgage brokers, accountants, conveyancers, tradies — every working professional in Australia is invited. One platform. Verified standards.

Suggested placement: Audience expansion · multi-vertical targeting · Meta + LinkedIn

Download MP4

PAID-08 9:16 8s

Trust Is Transferable

Trust takes a lifetime to build. Flip 360 makes it transferable — without losing the relationship.

Suggested placement: Mid-funnel · warm-audience retargeting · LinkedIn + Meta

Download MP4

PAID-09 9:16 8s

The Fence Comes Down

The fence comes down. The standards stay up. That’s Flip 360.

Suggested placement: Brand-pillar ad · evergreen creative · all platforms

Download MP4

PAID-10 9:16 8s

CTA — Register Interest

Register your interest at cosaiflip360 dot org. We’ll come back to you. No pressure, no pitch — just a conversation.

Suggested placement: Bottom-of-funnel conversion · all platforms · pixel-tracked CTA

Download MP4

Organic social discipline
  • Mixed formats — 9:16 for Reels/TikTok, 1:1 for IG feed/Facebook, 16:9 for LinkedIn native & YouTube
  • Conversational — founder voice, not ad copy; first-person; one short anecdote or observation per clip
  • Cadence suggestion: 2 organic posts per week from this set, sequenced for story arc (origin → mission → invitation → personal)
  • No paid boost on these — these are designed for owned channels; if a clip earns >3x average organic reach, then consider boosting
  • Tagline alignment: every organic post should sign off with the locked closing — "The fence comes down. The standards stay up."
ORG-01 9:16 8s

Origin Story

Honestly? I’m a mortgage broker. I never set out to build a tech platform. But I kept seeing the same thing — good people doing good work, and the rails underneath them were broken.

Suggested placement: LinkedIn personal post · founder voice · evergreen

Download MP4

ORG-02 9:16 8s

Client Check-In

A bloke I’d done a loan for ten years ago rings me last week. Just to check in. That’s the referral economy. That’s what we’re building on.

Suggested placement: IG reels · TikTok organic · LinkedIn story format

Download MP4

ORG-03 16:9 8s

Foundation-First

Foundation-first wasn’t a marketing decision. We registered the Foundation before we wrote a line of code. Fifty per cent, locked in from day one.

Suggested placement: LinkedIn native video · YouTube short-form · mission storytelling

Download MP4

ORG-04 9:16 8s

MLM — The Honest Answer

I get asked all the time — is this an MLM? Look, it’s not. There’s no recruitment money, no down-line, no joining fee. It just rewards the work you already do.

Suggested placement: IG reels · TikTok · Q&A-style content series

Download MP4

ORG-05 1:1 8s

Respect for Professionals

The professionals I respect most have been quietly referring each other for decades. We’re just giving that work the recognition it’s always deserved.

Suggested placement: IG feed · Facebook native · LinkedIn square

Download MP4

ORG-06 9:16 8s

Sunshine Coast, Not Silicon Valley

We’re on the Sunshine Coast. We’re not in Silicon Valley. And I reckon that’s a feature, not a bug — we’re building this for working Australia, from working Australia.

Suggested placement: Regional identity · IG reels · LinkedIn organic · YouTube short

Download MP4

ORG-07 16:9 8s

Audited Transparency

Every dollar through the Foundation is independently audited. Published quarterly. If we say fifty per cent — you can check the numbers yourself.

Suggested placement: LinkedIn native · YouTube · trust-building cadence

Download MP4

ORG-08 9:16 8s

The Open Invitation

If you’re a mortgage broker, an accountant, a tradie, a conveyancer — register your interest. Have a look. Ask hard questions. We’re not in a rush.

Suggested placement: CTA-style organic · IG reels · TikTok · LinkedIn

Download MP4

ORG-09 1:1 8s

Family — The Real Why

My wife and my kids are the reason I’m doing this the slow way. If it’s worth doing, it’s worth doing properly. That’s it.

Suggested placement: Personal LinkedIn · Facebook · brand-soul content

Download MP4

ORG-10 9:16 8s

Quiet, Useful

We’re not the loudest fintech in the room. Honestly — I hope we never are. We’re just the most useful one for the people who do the actual work.

Suggested placement: Positioning statement · LinkedIn organic · YouTube short · pinned post

Download MP4

Acting CMO · Nov 2026 · Standing Order Option 3 active
Briefing document: docs/marketing/campaign_assets/00_INDEX.md
Voice bible: docs/marketing/brand_collateral/04_founder_voice_and_demeanour_bible.md
Brand kit: public/static/brand/ · src/brand.ts

Matt's page